Territorial Loyalty Programme
A location-based loyalty programme designed to simplify and reward everyday spending within a defined geographic area, such as a city district or local community.
By bringing institutions, local associations and businesses together under a single initiative, the programme helps increase local economic activity while giving people an easy way to pay digitally, earn rewards and use their benefits across participating shops and services within the area.
How it works
Omnio provides the digital tools needed to manage the entire loyalty programme in a simple and intuitive way. Institutions and participating businesses can easily oversee the programme, while customers earn and redeem cashback automatically when they shop within the network of affiliated stores.
All transactions, rewards and balances are visible at the point of purchase and, where available, within the app, giving customers a clear and seamless view of their activity and benefits at every step.
Benefits for Programme Managers
- Stronger local engagement: Encourage participation and retention from local businesses by bringing them together into a connected, shared shopping ecosystem.
- Simple, centralised management: Omnio’s digital tools provide full visibility of transactions across participating stores, making it easy to manage performance, reporting and settlement without requiring specialist digital expertise.
- Sustainable revenue model: Generate revenue through commission structures linked to sales made within the programme, creating a model that benefits both the programme and participating businesses.
Benefits for Participating Shops
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Attract more customers and increase spend: Gain visibility within the local network, helping to grow your customer base and increase average transaction value.
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Keep spending local: Encourage customers to shop within the area, helping counter the shift towards large out-of-town shopping centres and online-only alternatives.
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Access digital loyalty without the overhead: Benefit from a fully managed digital loyalty programme without the cost or complexity of running your own systems or communications.
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A smarter alternative to discounts: Cashback programmes offer a more cost-effective way to reward customers than traditional discounting, while protecting margins.
Benefits for Customers
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Save while supporting local businesses: Earn rewards when shopping locally, helping you save on everyday purchases while supporting shops in your area.
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Simple and intuitive to use: The programme is easy to understand: shop, earn and redeem, with no complicated rules or steps.
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Instant visibility of rewards: See rewards added straight away at the point of purchase and, where available, in the app.
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Spend rewards anywhere in the network: Use accumulated credit across any participating shop, giving flexibility and choice.