LOYALTY PAYMENTS
A modern approach to loyalty payments
Omnio offers a new generation of loyalty payments designed to adapt to different business models and brand strategies.
Flexible by Design
Our approach gives brands the flexibility to design loyalty programmes that reflect their identity, connect naturally to the payment journey and deliver real value at every interaction.
Our solutions work seamlessly across digital and physical channels, with in-store and online capabilities designed to support modern customer journeys.
Branded Value Cards
Branded value cards are designed to work exclusively within a brand’s ecosystem. They can hold stored value alongside other forms of value such as loyalty points or promotional credit, and can be topped up as needed.
Benefits:
These cards are simple for customers to access and use, do not rely on a traditional bank account, and allow value to be accumulated from multiple sources, including rewards and promotions. By keeping transactions within the brand environment, they help reduce costs while strengthening engagement and loyalty.
Gift Cards
Gift cards remain one of the most popular ways customers choose and share value. Omnio supports branded gift cards with a fixed value that can be used across selected channels defined by the brand, both in-store and online.
Benefits:
Gift cards encourage repeat visits, support acquisition and retention, and keep spend within the brand ecosystem. They can be distributed digitally or physically, making them easy to launch as part of campaigns, promotions or everyday customer journeys.
Digital Wallets
Omnio’s digital wallet brings payments, loyalty and engagement together in one mobile-first experience. Customers can store and use multiple forms of value including balance, points, credits and vouchers, whether paying online or in-store using their smartphone.
Benefits:
Digital wallets enable faster transactions, instant rewards and more personalised engagement. For brands, they provide a direct channel to connect with customers through tailored offers and experiences, helping make every interaction simpler, more relevant and more rewarding.
Loyalty Models in Action
Explore how Omnio’s loyalty capabilities are applied across real-world programmes, from geolocalised initiatives to large-scale cashback and digital voucher schemes.
Flexible loyalty models for modern customer journeys
Omnio supports a wide range of loyalty programme models designed to make the shopping experience more enjoyable and rewarding. Customers earn value as they spend or engage, encouraging repeat visits and long-term loyalty through rewards that feel relevant, achievable and timely.
Single Redemption Programme
A simple points scheme with one clear reward, such as a discount or offer, that’s easy for customers to understand and achieve.
Multiple Redemption Programme
A flexible points programme with multiple reward thresholds, allowing customers to redeem when they choose or continue building value.
Status-Based Programme
A tiered loyalty model where customers progress through levels and unlock greater benefits as their engagement increases.
Subscription-Based Loyalty
A recurring loyalty model linked to ongoing products or services, offering continuous value throughout the subscription period.
Incentive Paths
Targeted reward journeys designed to encourage specific actions, such as purchases, engagement or participation in campaigns.
Cashback
A popular and easy-to-understand loyalty tool where customers earn credit based on their spending, helping them save on everyday purchases.
Instant Win
Instant reward mechanics triggered automatically by an action, such as completing a transaction, giving customers immediate feedback and excitement.
Single Redemption Programme
A straightforward points-based programme with a single reward defined in advance. Customers collect points toward a clear outcome, such as a discount on their next purchase or a specific reward.
Benefits:
Simple to understand and easy to engage with, making it ideal for driving quick adoption and repeat visits.
Multiple Redemption Programme
A flexible points programme with a reward catalogue and multiple redemption thresholds. Customers can redeem rewards when they choose or continue accumulating points toward higher-value benefits.
Benefits:
Encourages ongoing engagement by giving customers choice and control over how and when they use their rewards.
Status-Based Programme
A tiered loyalty model where customers progress through defined levels, such as Bronze, Silver and Gold, by completing specific actions or reaching spend milestones.
Benefits:
Recognises and rewards your most engaged customers, creating a sense of progression and exclusivity.
Subscription-Based Loyalty
A loyalty model linked to a recurring subscription for products or services, offering customers ongoing benefits throughout the subscription period.
Benefits:
Supports predictable engagement and strengthens long-term relationships, with the flexibility for customers to renew or opt out.
Incentive Paths
Targeted reward journeys designed to encourage specific customer behaviours, such as making a purchase, engaging with a campaign or trying a new service.
Benefits:
Ideal for driving participation, supporting promotions and influencing behaviour at key moments.
Cashback
A popular and easy-to-understand loyalty tool where customers earn credit based on their spending, helping them save on everyday purchases.
Benefits:
Earned credit can be redeemed within the same brand or across related businesses, making cashback ideal for strengthening ecosystems, encouraging repeat spend and supporting local or network-based incentives.
Instant Win
Instant reward mechanics are triggered automatically by an action, such as completing a transaction, giving customers immediate feedback and excitement.
Benefits:
Highly effective for engagement and awareness, Instant Win can also be combined with other loyalty tools, such as cashback or points, to increase participation and overall impact.
Scalable Digital Delivery
From onboarding to insight, Omnio supports the full lifecycle of digital distribution — helping you deliver, manage, and scale loyalty and payment experiences effortlessly.
