Belooy
Geolocalised Loyalty, Built Into Everyday Payments
How Belooy Works
With Belooy, customers no longer need to register, scan or present separate loyalty cards. By simply using an enabled payment or identification tool at a participating point of sale, rewards and benefits are applied automatically.
Each transaction can instantly generate value, such as cashback, discounts or rewards, without adding friction to the checkout experience. The result is a smoother journey for customers and higher engagement for merchants.
Why Omnio
Belooy is powered by the Omnio Loyalty Engine, which enables brands and merchant networks to design and manage a wide range of loyalty campaigns, including:
Cashback
Earned value that can be spent within a single brand or across a wider merchant network, such as shopping centres or local consortia.
Discounts
Targeted discounts offered to customers enrolled in the programme.
Coupons
Incentives designed to encourage future purchases within participating stores.
Instant Win mechanics
Real-time rewards triggered at key moments, ideal for seasonal or promotional campaigns.